Generative Artificial Intelligence in the Hospitality and Tourism Industry: Developing a Framework for Future Research

Doğru, Tarik; Line, Nathan; Mody, Makarand; Hanks, Lydia; Abbott, JéAnna; Açikgöz, Fulya; George Assaf, A.; Bakir, Selim; Berbekova, Adiyukh; Bilgihan, Anil; M Dalton, A; Erkmen, Ezgi; Geronasso, Mahala; Gomez, Dale; Graves, Sue; İskender, Ali; Ivanov, Stanislav; Kizildag, Murat; Lee, Minwoo; Lee, Woojin; Luckett, John; McGinley, Sean; Okumuş, Fevzi; Önder, İrem; Özdemir, Özgür; Park, Hyekyung; Sharma, Abhinav; Suess, Courtney; Uysal, Muzaffer; Zhang, Tingting

doi:10.1177/10963480231188663

Public

Generative Artificial Intelligence in the Hospitality and Tourism Industry: Developing a Framework for Future Research

Published in Journal of Hospitality & Tourism Research • Jul 10, 2023

Authors:

Tarik Doğru

Nathan Line

Makarand Mody

Abstract

Generative artificial intelligence (GAI) offers important opportunities for the hospitality and tourism (HT) industry in the context of operations, design, marketing, destination management, human resources, revenue management, accounting and finance, strategic management, and beyond. However, the i...

Subject

Tourism

Stakeholder

Hospitality

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