Analysis of The Influence of Hedonic Motivation, Digital Devices Ease of Use Perception, Benefits of Digital Technology and Digital Promotion on Intention to Use of Digital Wallets Consumers

Sudirjo, Frans; Mustafa, Fahrina; Diah Astuti, Enny; Risal Tawil, Muhamad; Santoso Budiwidjojo Putra, Alfa

doi:10.60083/jidt.v5i4.415

Public

Analysis of The Influence of Hedonic Motivation, Digital Devices Ease of Use Perception, Benefits of Digital Technology and Digital Promotion on Intention to Use of Digital Wallets Consumers

Published in Jurnal Informasi dan Teknologi • Nov 14, 2023

Authors:

Frans Sudirjo

Fahrina Mustafa

Enny Diah Astuti

Abstract

The purpose of this study is to ascertain whether consumer intention to use and behavior with regard to digital wallets is influenced by factors such as sales promotions, habits, hedonic motivation, perceived benefits, and convenience. The demographic included in this study consists of actual people...

Subject

Sample (material)

Incentive

Perception

Research Assistant

AI chat, annotations, notes & similar papers

Finding related papers...

Discussions

(0)

No comments yet

Be the first to share your thoughts!