Comparative analysis and implementation of a transformative business and supply chain model for the FMCG sector in Africa and the USA

Ejiga Adama, Henry; David Okeke, Chukwuekem

doi:10.30574/msarr.2024.10.2.0067

Public

Comparative analysis and implementation of a transformative business and supply chain model for the FMCG sector in Africa and the USA

Shared by NobleBlocks on Apr 28, 2024 • 12:00 AM UTC

Authors:

Henry Ejiga Adama

Chukwuekem David Okeke

Abstract

This paper conducts a comparative analysis of business and supply chain models in the Fast Moving Consumer Goods (FMCG) sector between Africa and the USA, aiming to identify transformative strategies for enhancing efficiency, sustainability, and market penetration. The FMCG sector serves as a critic...

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