Consumers' purchase behavior of Cradle to Cradle Certified® products—The role of trust and supply chain transparency

Damberg, Svenja; A. Saari, Ulla; M.C. Fritz, Morgane; Dlugoborskytė, Vytautė; Božič, Katerina

doi:10.1002/bse.3919

Public

Consumers' purchase behavior of Cradle to Cradle Certified® products—The role of trust and supply chain transparency

Published in Business Strategy and the Environment • Aug 15, 2024

Authors:

Svenja Damberg

Ulla A. Saari

Morgane M.C. Fritz

Abstract

Abstract Consumers' trust in eco‐labels is declining due to the growing number of different kinds of eco‐labels that can be uncertified and related to greenwashing. This paper argues that providing more transparency regarding green supply chains (GSCs) through eco‐labels (such as Cradle to Cradle Ce...

Subject

Greenwashing

Transparency (behavior)

Business

Research Assistant

AI chat, annotations, notes & similar papers

Finding related papers...

Discussions

(0)

No comments yet

Be the first to share your thoughts!