Experimentally Elevating Environmental Cognitive Alternatives: Effects on Activist Identification, Willingness to Act, and Opposition to New Fossil Fuel Projects

According to social identity theory, people are more likely to demand and collectivelywork for social change if they can imagine a different set of social relations – “cognitivealternatives to the status quo”. In prior work, access to environmental cognitive alternatives(ECA; i.e., access to ideas a... View More