Generative-AI and sustainable innovation among artisanal firms in the extractive industry: does evolutionary sense-making and pro-environmental behavior matter?

Selase Hevi, Stewart; Nkrumah, Gladys; Asiedu, Esther; Dupey Agbenorxevi, Clemence; Malcalm, Ebenezer

doi:10.1108/techs-01-2025-0001

Public

Generative-AI and sustainable innovation among artisanal firms in the extractive industry: does evolutionary sense-making and pro-environmental behavior matter?

Published in Technological Sustainability • May 1, 2025

Authors:

Stewart Selase Hevi

Gladys Nkrumah

Esther Asiedu

Abstract

Purpose This study explores the moderated mediation roles of evolutionary sense-making and pro-environmental behaviors between generative-AI adoption and sustainable innovation among owner/managers of extractive-based artisanal firms in Ghana. Design/methodology/approach A stratified sampling method...

Subject

Generative grammar

Business

Industrial organization

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