Effects of Extrinsic and Intrinsic Motivators on Using Utilitarian, Hedonic, and Dual-Purposed Information Systems: A Meta-Analysis

While many studies have found that perceived usefulness—an extrinsic motivator—is the strongest determinant of using utilitarian systems, others have found that it is less important than perceived enjoyment—an intrinsic motivator—in predicting hedonic system usage. In light of these interesting but ... View More