Online shopping for a sustainable future: the mediating role of sustainable purchase intention in consumer decision-making

Ahmad Tass, Mudasir; Ahmad Hakim, Iqbal; Ahmad Kakroo, Nisar; Nabi, Waseerah

doi:10.1108/msar-10-2024-0191

Public

Online shopping for a sustainable future: the mediating role of sustainable purchase intention in consumer decision-making

Published in Management & Sustainability An Arab Review • Dec 30, 2025

Authors:

Mudasir Ahmad Tass

Iqbal Ahmad Hakim

Nisar Ahmad Kakroo

Abstract

Purpose This study analyzes the influence of environmental awareness, knowledge and attitude on sustainable purchase intention (SPI) and subsequent sustainable purchase decisions (SPD) within the setting of online shopping. It aims to explore how SPI functions as a mediating mechanism in this relati...

Subject

Business

Purchasing

Marketing

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