User Acceptance of Information Technology: Toward A Unified View1
Published in MIS Quarterly • Sep 1, 2003
Authors:,,
Viswanath Venkatesh
Michael G. Morris
Gordon B. Davis
Abstract
Information technology (IT) acceptance research has yielded many competing models, each with different sets of acceptance determinants. In this paper, we (1) review user acceptance literature and discuss eight prominent models, (2) empirically compare the eight models and their extensions, (3) formu...
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